Claire Henry, a Chicago Based Fashion Designer, reached out to me for branding services including a logo, labels, tags and business cards. We wanted the her new brand to mirror the spirit of her – fashion asymmetrical yet balanced, delicate yet structural. Additionally, we wanted the brand to incorporate hand processes to emphasize the organize qualities within her work. Each element of the brand required a mediation of seemingly contradictory aesthetics.
Branding / Logo & Stationery System